That is why a client needs to have complete ownership of the logo so that they can use it whenever and wherever they desire without fear of copyright violation. Of course, logo design is crucial for a brand’s marketing. Whether your design clients are finicky or intellectual, in the end ownership bears the following significance:įirst and foremost, clients should have the freedom to use the logo they paid for. Should he be concerned of the rightful ownership of the logo? Of course not! As long as he is paying you your hard earned fee, there is no reason why he shouldn’t be getting legal ownership to the logo, right? No wonder, the love-hate relationship between designers and clients has been running rampant since time immemorial! Why is Logo Ownership Important?īefore we move any further on who gets the ownership of a logo, let us first discuss its importance. The client pays you hundreds of dollars to create a unique and professional logo that they can use to brand their business. Now picture the same scenario between you (the designer) and your client.
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